![]() ![]() ![]() More information on Chevrolet models can be found at ABOUT BRELAND Chevrolet models include electric and fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. To find more information about the “My Truck” video collaboration and behind-the-scenes footage, watch this video.įounded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, available in 79 countries with more than 3.2 million cars and trucks sold in 2020. Coming to the table with that shared perspective made the collaborative process of rewriting ‘My Truck’ so much fun.” “They appreciate that truck enthusiasts are getting younger and more diverse, and that insight was the inspiration for the original version of the song. “Chevy was the perfect collaborator to breathe new life into ‘My Truck’ because they truly understand what makes truck culture so special,” said BRELAND. Within the video, Chevrolet pairs each location with unique Chevrolet Silverado trims, including the Silverado LT Trail Boss, Silverado LT Trail Boss Midnight Edition and Silverado Custom, showcasing the variety of models available for all types of owners. These backdrops not only highlight the beauty of the city, but also represent the diversity of truck customers. While filming the music video, Chevrolet leveraged three distinct locations across Nashville, Tennessee. The reboot of ‘My Truck’ will definitely be a new anthem for Chevy Truck customers.” “BRELAND’s song, ‘My Truck’ is so exciting because it is a great representation of why truck customers love their vehicles – they offer a source of adventure, fun and capability. “Chevy is a brand that loves celebrating trucks and the people who own them,” said Steven Majoros, vice president of Chevrolet Marketing. Chevrolet is one of only a few automotive brands with a channel on TikTok and plans to reach new audiences through the platform. The “My Truck” music video is viewable now on Chevrolet’s new TikTok profile, which just launched this February. ![]()
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